The Guernica Project

Monday, March 06, 2006

Guernica Project's Official Kick-Off

The Guernica Project official kick-off event will take place in Amsterdam, March 25-26.

Under the title "Music, Reinventing Capitalism", a diverse cast of cutting edge international speakers with experience in the worlds of science, music, human rights, television/radio/movies, technology, business, and government will gather at Amsterdam’s Felix Meritis Cultural Center, crossing disciplines to emerge innovative and culturally relevant ideas into action.

Hosted by the music network MusicalLogic, the conference will mainly feature:

Guernica Project's award-winning composer-in-residence Octavio Vazquez, who’s been quoted as "one of the most outstanding musicians of his generation...one of the foremost composers of classical music...a burning torch for the 21st century". He has written extensively in every genre, and his music is performed throughout the world by some of today's most exciting ensembles.

World-renowned human rights activist, Jack Healey, who brought human rights to the global stage by his creative use of media and enlistment of world-class musical talent as advocates and spokespersons. He was Executive Director of Amnesty International USA for 12 years and now heads the Human Rights Action Network.

Mass behavior scientist and ex-rock star maker Howard Bloom whose been called the Newton, Darwin, Freud, Einstein, and Buckminster Fuller of the 21st century. He’s the author of the Lucifer Principle, Global Brain, and working on a new book, Reinventing Capitalism: Putting Soul In the Machine.

British-born, US-based Martin Lewis, a fabled renaissance man with a 35-year career as a humorist, producer, writer, TV & radio host, publicity & marketing strategist - and pioneering organizer of human rights benefits. He hosts his own national daily radio show in the US.

Live video-feed from New York we will have Award winning author, teacher, and documentarian Douglas Rushkoff who focuses on the ways people, cultures, and institutions create, share, and influence each other's values and whose new book “Get Back in the Box-Innovation from the Inside Out” is quickly gaining recognition. He has written ten best-selling books on new media and popular culture that have been translated to over thirty languages.
(This will be part of a 'virtual panel' on networked collaboration, techno-democracy, and the emergence of innovations).

Science and business consultant for major Dutch TV productions and one of Holland’s best science writers, Marcel Roele. He has written books on ethology, sociobiology, behavior genetics, differential psychology, psychometrics, and aspects of anthropology, political science and history as far as they relate to cultural evolution.

The MusicalLogic Conference will feature panels with diverse topics such as the role of the artist in society, ideas for the reinvention of capitalism, and how innovative ideas emerge to inspire action. Also on the itinerary, a performance by Octavio Vazquez accompanied by musicians from the Netherlands and Jack Healey has generously agreed to debut a new film of his exclusively at this event.

The overarching theme of the conference will be “facilitating the next Renaissance”. We're in an age of technologies that expand the range of human powers far beyond those Leonardo was able to imagine. For hundreds of years Western men and women have been forced to smother most of their interests and curiosities to perform mechanical labor.

But in advanced nations, the age of mechanical labor is over. And specialization is no longer a necessity. Using all of your curiosities simultaneously is more than a personal indulgence. It's a gift to society. It can maximize a culture or an organization's collective creativity and problem-solving-power.

Today, technologists and executives need the skills of artists. And artists need the skills of executives and technologists. In Leonardo's day, only a handful of humans could call themselves Renaissance Men. Today everyone with a reasonable level of intelligence and curiosity MUST do his or her best to be a multi-disciplinary maker of The Next Renaissance.

Those producing the MusicalLogic Conference are dedicated to provoking innovative partnerships that go outside the bounds of industry to produce exciting and powerful relations through diverse cross networking. A main idea being to cultivate knowledge combined with creativity to inspire new discoveries and new creative business opportunities for those involved. “Crossing Boundaries by Crossing Disciplines”.

The Musicallogic name is about the mathematics in music. The word is an old jazz term for finding out the logic behind music. To find out the logic and music in life and combining the two has significant effects.

Join in the fun of diversity at Felix Meritis in Amsterdam March 25-26

Links:

Conference info (not yet public):
http://www.MusicalLogic.com

Venue:
http://www.Felix.Meritis.nl/index_eng.php